Why you’ll love it: Put the bar soap down. Your money-maker deserves a better kind of cleanser, one developed by a dermatologist and with men’s skin care needs in mind. This one is designed to leave your face feeling cleansed and refreshed, not tight and overscrubbed.

How you’ll use it: Two pumps in the morning, lather, rinse and then repeat the process before going to bed at night. It fits that easily into your routine and you’ll never let regular bar soap get anywhere near your face again.